I'm a Designer.
I believe that Actionable Insights + a Well-grounded Business Strategy + an Assertive Creative Direction build brands that really change the world.
Brand Strategy, Naming, Brand & Product Design, Implementation
Brand & Packaging Design.
I think the separation between strategy, innovation, people, and design is an artificial space.
Since they must be intertwined almost simultaneously with each business decision made.
Brands are an ing entity;
Living, breathing, evolving... in a constant movement, permanently changing with the world around them.
We live in an era where everyone's seen it all.
To stay relevant, brands need to adapt to the environment with full-emotive coherence, not an empty-frigid consistency.
They should be adaptable, malleable, timeless.
Through creating and re-creating relevant experiences & meaningful memories for a selected group of customers.
They need to stand out and to be bold, relevant, different & coherent. So...
Branding is everything, everywhere
AT A GLANCE
For the past 18 years, I've worked at top Brand Agencies as; Sol Consultores (Cd.Mx), Interbrand (Madrid), Branward (Barcelona) & Lambie-Nairn (Mexico & Central America).
I have been on the dark side too. I'd work at Ayuntamiento de Barcelona as a designer. At Truper Tools as Creative & Design Director. I've been part of the amazing BBVA Design & UX team as Associate Visual Director. Lately, I'm helping Irys, a SaaS platform from San Antonio Tx, through design to be relevant in his environment.
Nowadays I'm a brand consultant of incredible agencies and clients as well.