At a glance
For the past 15 years I've worked at top Brand Agencies as; Sol Consultores (Cd.Mx), Interbrand (Madrid), Branward (Barcelona) & Lambie-Nairn (Mexico & Central America).
I have been at the “dark side” too. I'd work at Ayuntamiento de Barcelona as designer and at Truper Tools as Creative & Design Director.
Nowadays I'm an external consultant (freelance) of incredible agencies and clients as well.
Bold-ing
Brands are a living entity, breathing, evolving... in a constant movement, changing with the world around them.
We live in an era where everyone’s seen it all and the only way go forward is to challenge everything.
To stay relevant, brands need to adapt to the environment, not only embracing it but guiding and leading the change. They need to be creative, bold and coherent.
So. Be Bold-ing or die.