Bruxo

Mezcal artesanal

Antes:

La identidad de marca debería transmitir valores y atributos más frescos, urbanos, con claros signos internacionales, para jóvenes conocedores del entorno social-gastronómico y "sibaritas" pero sin perder el aire artesanal, rústico, bohemio, casi de botica homeopática, que transmitía un halo de respeto, medicina alternativa, boticaria, misticismo y alquimista.

Brand Universe
Packaging
Collaterals
Este mezcal es una clara muestra del respeto por los creadores del Elixir de los mortales, reivindicando y rindiendo culto a los mestros mezcaleros o "bruxos".
Graphic assets targeting the youngest
Photostyle of cocktails
Voice tone in Social Media

Bold-ing

Brands are a living entity, breathing, evolving... in a constant movement, changing with the world around them.

 

We live in an era where everyone’s seen it all and the only way go forward is to challenge everything.

 

To stay relevant, brands need to adapt to the environment, not only embracing it but guiding and leading the change. They need to be creative, bold and coherent.

 

So. Be Bold-ing or die.

About

For the past 15 years I've worked at top Brand Agencies as; Sol Consultores (Cd.Mx), Interbrand (Madrid), Branward (Barcelona) & Lambie-Nairn (Mexico & Central America).

 

I have been at the “dark side” too. I'd work at Ayuntamiento de Barcelona as designer and at Truper Tools as Creative & Design Director.

 

Nowadays I'm an external consultant (freelance) of incredible agencies and clients as well.

Contact

hola@jonorta.com

Ph: +52 (1) 55 4880 1392

Skype: @ortavega

Instagram

LinkedIn

Twitter

Behance

Vimeo

©Jon Orta. 2018